Client | The Learner Lab
Year | 2024
Derivable | Custom Animated Videos for a Workshop
Leading Learners Toolkit
The Challenge & The Solution
At the outset, The Learner Lab reached out with a challenge: could I deliver a long-term project that balanced exceptional quality with effcient production? Their enthusiastic email outlined an ambitious vision—a dynamic educational video library on the science of better learning, where several modules would be enriched with engaging visuals.
To meet the project’s demands, I developed a flexible visual system adaptable to various segments—such as Paper Presentations, Collage Characters, Title Accents, Highlights, Archival Footage, Backgrounds, and dynamic Camera Movements. This unified design approach ensured that every element worked seamlessly together, reinforcing both clarity and engagement.
I designed and animated a comprehensive visual toolkit tailored to enhance each module’s narrative, using a streamlined workflow that maintained the ideal balance between speed and meticulous attention to detail, ultimately delivering over 1,800 minutes of animation.
🏃♂️ Character ✍ Design ⚡2D 🎬 Motion 📚 Education
Play it👇
This video highlights key scenes from the toolkit & the trailer. Music by Tom Fox.
Toolkit Collage Universe
Process
💻
BTS
🤓
Toolkit Structure
✍
Visual System
🧲
Process 💻 BTS 🤓 Toolkit Structure ✍ Visual System 🧲
Characters
Fashion + PS +AE
Collage Characters
Archival Characters
Jury is on 🔥
Graphics & Title Accents
GRAPHICS
Vertical Graphics
Horizontal Graphics
ACCENTS
Typo + Texture
Grid BG
Black & White Version
Elevating Concepts with Title Accents and Dynamic Design
Title accents were utilized to visually enhance the text narrated by the voice-over, reinforcing the meaning of each word and emphasizing key conceptual references throughout the modules. Each accent was tailored to suit the text, concept, and desired action, employing a variety of approaches. The focus remained on delivering a clean, sophisticated design and animation, ensuring attention was directed to the most important elements.
Creative Direction: Martin Ariel
Design: Martin Ariel
Lead Animation: Martin Ariel
Additional Animation: Joaquin Zelaya
Design and Animation-Driven Graphics for Scientific Comparisons
The graphics, designed and animated in diverse shapes, effectively conveyed the comparison of scientific papers in a visually engaging and entertaining manner. This approach integrated a numerical perspective into the scientific tests presented. A variety of graphic styles were employed, seamlessly blending mixed media elements, archival footage, collage characters, and a clear conceptual framework to enhance the message.
Creative Direction: Martin Ariel
Design: Martin Ariel
Lead Animation: Martin Ariel
Additional Animation: Joaquin Zelaya
BTS
🎥
🥝
BTS 🎥 🥝
Interviews Highlights
INTERVIEWS
Picture in Picture
NoIsE & Grid
Highlights
Typo + Texture
Dynamic Interview Presentation and Visual Accents
The presentation of the interviews highlights key words deemed essential for effectively conveying the experts' insights. The dark design creates a deliberate contrast with the papers, emphasizing structural differentiation. Various types of highlights and accents seamlessly align with the text animations, enhancing the visual experience. In all the introductions within this category, the video dynamically shrinks to fit into another frame (picture-in-picture) and animates across the screen, adding depth and fluidity to the transitions.
Creative Direction: Martin Ariel
Design: Martin Ariel
Lead Animation: Martin Ariel
Additional Animation: Joaquin Zelaya
BTS
🎥
🥝
BTS 🎥 🥝
Science Studies
PAPERS & HIGHLIGHTS
Highlight fx
NoIsE
3D Grid
Typo + Texture
Immersive Paper Presentations with Highlights Across the Library
The presentation of scientific papers is immersed in a dynamic mathematical and physical world. A 3D camera workflow integrates textures, grids, and floating 3D text, drawing viewers into the content. Focus is guided through seamless eye-tracking and highlights that underline key points in sync with the voice-over narration.
Creative Direction: Martin Ariel
Design: Martin Ariel
Lead Animation: Martin Ariel
Additional Animation: Joaquin Zelaya
BTS
🎥
🥝
BTS 🎥 🥝
Crafted with Passion
Every step of the process was driven by dedication and creativity, carefully considering each visual and the message it aimed to convey.
